Absolut Elyx Vodka
Absolut Vodka is one of the major brands responsible for the boom in vodka in America. In the early 80s and 90s, Absolut Vodka helped define the vodka culture with a different look, a different approach, and a distinctively different taste. Although Absolut has expanded their range of offerings over the years, mostly in the flavored space, no release comes close to the significance of their new Absolut Elyx. In many ways Absolut Elyx is a response to vodka drinkers who have moved away from Absolut towards other premium vodkas like Ketel One and Grey Goose. Like Absolut classic Vodka, Absolut Elyx is still wheat based, but its character and taste profile are radically different.
While most of the winter wheat used to make the classic Absolut Vodka comes from the area immediately surrounding the distillery, for Absolut Elyx they’ve taken their “One Source” concept to the next level by sourcing all the wheat from a single estate, the Råbelöf Estate. The concept of a single estate vodka is fairly uncommon as terroir (the impact of the land on a spirit) isn’t something that vodka makers typically focus on. Vodka terrior is just one of the many things that help make Absolut Elyx distinct