In 1806, with a ship full of spirits bound for America, Englishman James Gosling ran out of wind and time. With his charter expired, James’s ship, the Mercury, put in at the nearest landfall, the island of Bermuda. Knowing a good thing when he saw one, he decided to make the best of an uncertain situation. James opened a shop on the King’s Parade, St. George’s, in December 1806, and the Gosling Family has been in Bermuda ever since. Today, Gosling Brothers is Bermuda’s oldest business and Gosling’s Black Seal Rum is Bermuda’s number one export. Gosling’s Black Seal The Spirit of Bermuda-Today, the flagship rum, a family tradition, has little changed in over 150 years. Gosling’s Black Seal 80 proof is still oak-aged and blended in restricted quantities at the same leisurely pace. No longer offered in champagne bottles sealed with black wax, from whence comes its name, the deep, dark rum still possesses the same smooth, rich, intricate flavor.