While other spirits and soju brands claim to be authentic for retweets and radio time, Mr. Yu is genuine until the last drop. No, really. After all, it was developed the right way by Mr. Yu himself after spending decades as a Korean American in the wine and spirits industry. Learning. Tasting. Traveling. Refining. Sharing. Perfecting. So it’s not surprising that it’s handcrafted with 100% Korean rice. It’s not surprising that it’s double distilled for the smoothest possible finish. It’s not surprising that there are no added preservatives. We didn’t invent soju; we’re just spreading the spirit — one bottle at a time.