Tito’s Handmade Vodka is a vodka brand made by Fifth Generation, founded by Tito Beveridge in 1997 in Austin, Texas – specializing in vodka made from yellow corn, rather than potatoes or wheat. It is distilled 6 times and unaged.
Marketing its brand as Tito’s Handmade Vodka, the company originally craft-distilled its products in copper pot stills at Texas’ first legal distillery. By 2001, the brand was no longer a micro-distillery, having surpassed the industry standard of 40,000 cases for a craft distillery as defined by the Distilled Spirits Council of the United States (DISCUS).
Now made in a facility with ten-floor-to-ceiling stills and equipment bottling 500 cases an hour, the brand recorded a sales volume of approximately 3.8 million 9-liter cases in the United States as of 2016 and a market share of 7.1% of the United States Vodka market as of 2017.